PRIVACY POLICY

Privacy Policy

Effective Date: 03/02/2026

1. Introduction

At Minted Elevated Living, we are committed to protecting the privacy of our customers and site visitors. This policy outlines how we collect, use, and safeguard your personal information when you visit www.mintedelevatedliving.com.au

2. Information We Collect

We collect information that identifies, relates to, or could be linked to you. This includes:

  • Personal Identifiers: Name, email address, shipping/billing address, and phone number provided during checkout or via newsletter sign-up.

  • Commercial Information: Details of furniture products you have viewed or purchased.

  • Technical & Device Data: IP address, browser type, device information, and your interactions with our website (clicks, scrolling, and pages visited).

3. Advanced Marketing & Tracking (Meta Pixel and CAPI)

To optimise our advertising and provide a personalised experience, we utilise Meta’s advertising tools.

  • Meta Pixel: A browser-side tool that uses cookies to track your behaviour on our site to show you relevant furniture collections on Facebook and Instagram.

  • Conversions API (CAPI): A server-side tool that securely transmits web events (like purchases) directly from our server to Meta.

  • Data Hashing: Before sharing with Meta, personal identifiers (such as email addresses) are "hashed" (encrypted) to protect your identity while allowing for accurate ad measurement.

  • Legal Basis: We only activate these tools if you have granted explicit consent via our cookie banner.

4. How We Use Your Data

We process your information for the following purposes:

  • Order Fulfillment: To process payments and deliver your furniture.

  • Personalised Marketing: To send tailored EDM flows and show you relevant social media advertisements.

  • Site Improvement: To analyse how visitors interact with our store to improve our designs and user experience.

5. Your Privacy Rights

Under 2026 regulations (including GDPR and CCPA), you have the following rights:

  • Right to Know/Access: Request a portable copy of all personal data we have collected about you since January 1, 2022.

  • Right to Delete: Request that we delete your personal information, subject to certain legal exceptions (e.g., tax records).

  • Right to Opt-Out: You may withdraw your consent for targeted advertising at any time via our "Cookie Preferences" link in the footer.

  • Non-Discrimination: We will not provide a different level of service if you choose to exercise your privacy rights.

6. Data Security & Retention

We implement industry-standard security measures to protect your data. We retain your personal data only as long as necessary to fulfil the purposes outlined in this policy or to comply with legal obligations.

7. Contact Us

For any questions or to exercise your rights, please contact us at:

  • Email: tess@mintedelevatedliving.com.au kiah@mintedelevatedliving.com.au indi@mintedelevatedliving.com.au

  • Address: 285 Marine Terrace Geraldton, WA 6530